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According to Google, there are hundreds of monthly searches relating to ecommerce marketing ideas, but very few search results actually explain how ecommerce online marketing will help small business owners to the next level.
As an Ecommerce Marketing Company, we love to share Creative Ideas to Market Your Online Store to next level.
1) Ecommerce Friendly Website
Creating an ecommerce friendly website is the number one tip for ecommerce marketing ideas . It is very important to have a creative design which attracts the customer and easy searching.
If your website is about selling product to customer directly without any physical interaction, then you should have a simple and easy transaction method, ordering easiness and shipping services. Ecommerce website platforms like shopify and Big-ecommerce has made our life so easier rather than handling on our own.
2) Continuous Tracking of Customer Behavior
The foremost thing to be followed in ecommerce website is to record consumer behaviour in real time. Ecommerce website is not like so easy of selling your product directly to customer in a simple and straight way. First you should need to know in which platform your product will be highly reachable. Based upon that your sales will grow. So Once you start observing, tracking, and noting consumer behaviour patterns on your website, you will come to know what you sell, how you sell it, and how you promote it. It is a stepping stone for success and the reward is yours. sorting popular orders, filtering out traffic sources and segmenting best value customers in real time are just some of the data that will give a huge boost to your marketing and advertising efforts.
3)Creating Pin Point Communications
Another best advantage for ecommerce website is, you can collect the customer email ids during purchase.
According to Survey Conducted by Baymard Institute, NEARLY 69.23% Of Shopping Carts Are Being Abandoned by Customers. It is happening due to several reasons. or they may be suddenly occupied with something thus forgetting to complete the transaction.
To capture some of your potential customers before they abandon their cart, add a specific exit intent popup on your cart page which pop up showing offering them a discount if they purchase within the next 4 hours or day.
Email marketing also plays an important role to increase your success rate. We call these abandoned cart emails. Reminding your customer by sending an attractive offer / deals in the email to buy the product will boost them to visit your website again and at some point of time the transaction will be done.
Even if they don’t put anything in their cart, but merely look at a product, you can remind them.
4) Creating Customer Database for Your Ecommerce Platform
Data is the king for business. If any business has large number of date (customer database) it is easy to reach with customers.
Welcome to the new age of ecommerce websites, where all the records of transaction, customer information are saved in fully automated and massive amounts. Clicking a button, you can get that.
Once you have visitor’s email addresses, you’ll want to nurture those leads with a series of automated emails.
This type of model will not be suited for all type of business, sometime yours too. Building a blog like this in your website by contacting ecommerce website builders will work definitely.
5)Ad Through Social Media
In this current world, to reach people social media marketing plays a major role, where your website name can reach millions of people in few months.
This creates a brand name for your website which build trust with users and then convincing them to purchase their products.
Before advertising in social media, you should find best digital marketing agency. They will sign you in right way and get leads to your website. Agency engagement will have done and get convert into ROI through product sales.
We have recommended this strategy to our clients who have seen a 10x return upon implementing social selling.
6) Business Beyond Geographic Boundaries:
Big shop and Malls can be found only in the crowded cities. people who are living interior find difficult to buy a product from one zip code to other.
Now think of what an ecommerce heavy business like Amazon can achieve.
Here ecommerce plays a major role for people who can order their product by sitting in place and delivery will be door step.
They not only save rent or lease but also provide free shipping and other discounts for customers. This pulls in more people to order online rather than visiting offline stores.
7)Blog with High Value Content
Blogging with the help of Digital Marketing agency allows you to build a community, drive traffic and engage with your customers on a whole new level. Creating content and engaging with customer will allow you to introduce them to your brand in a low-pressure environment. Make sure to keep highly attractive and visually interesting content that creates ecommerce marketing opportunities on a massive scale and learning how to do it well for an ecommerce store.
8)Work with Influencers to Reach out:
Influencer marketing involve putting your products in front of an influencer’s (blogger, vlogger, etc.) highly curated audience.
Let’s take an example: If you are running a GYM eCommerce store then you have to get in touch with body builders or sports persons and ask them to write a blog for you. This will create a viral among the audience and automatically your website will reach and sales will happen. Just make sure to work with influencers whose brand and audience are in line with your products! You may also create an affiliate marketing and using influencer campaigns as a major way in which you promote your store.
9)Follow a Capsule Collection
Partner with another company, brand, or influencer that aligns with your brand will make a great reach to your website and sales. This is a very creative ecommerce marketing idea of combining two great brands and use each other’s audience for promotion.
A huge capsule collection partnership example is One plus and Amazon. People don’t use to buy phone from One plus. When they get joined with amazon, the more number of people they reached will increased their brand loyalty and sales increase.
10)Ensure Great Customer Support
Gaining a customer in this competitive world is not an easy task. Since there is a huge competition in this world, but we as a Digital Marketing Agency can help You to Solve the issue.
Selling a product online is not the only work, you must also provide an excellent customer support. This can be done with best ecommerce marketing company like V&D Global Solutions in Coimbatore.
Due to low or poor customer service, nearly 78% Of Customers Are Pulled Out of an Intended Purchase.
If you don’t provide excellent customer service, you may lose potential customers.
The chance of selling to new customers is 5 to 20% percent. It is very low compared to the chances of selling to existing customers at 60-70% percent.
Hope you enjoyed reading our ideas. As a E-commerce marketing company in Coimbatore, Singapore, Netherlands and UAE we would like to take your business ideas to Online.