Introduction to Social Media Marketing
Marketing through Social Media platforms are termed as Social Media Marketing.
In earlier days, marketing a product or Service was more a manual activity than a technologically driven one.
With the advent of social media as an effective platform, modern technological developments have made marketing a quicker and easier one.
Social media is the fastest growing trend in the history of the world.
This sector has grown faster than the Internet itself.
Marketing through Social Media offers a wide choice of platforms like Facebook, Twitter, Linkedin, Google+, Pinterest, Videos, Social Bookmarking, Image Optimization, Blogging, Analyzes and Account Monitoring.
All such platforms enable social networking which directly contributes to brand visibility.
E-commerce giants like Amazon, Flipkart always use social media as a tool to promote their products and services.
We V&D Global Solutions as a Social Media Marketing Company will support you in enhancing your Brand visibility .
That helps in high return on investment facilitating business expansion and revenue over a period of time.
Social Media Marketing acts as one of the best sources not only for marketing the products and service offering of business houses .
But also serves many other purposes.
It helps organizations communicate with their current as well as prospective customers in a periodical manner by sharing the updates.
They also act as a good source of Entertainment when done through specific platforms.
Many times, Social Media platforms act as amazing sources for creating and sharing educational material particularly through what is called Blogging.
Prudent businesses leverage Social Media Marketing to their business advantage in a highly strategic manner.
Why is Social Media Marketing important for Business?
Social Media Marketing has taken the business community by storm through the immense speed and wide spread reach it has over potential customers.
However, there are still many who believe in the traditional ways of marketing.
This section is to explain the importance of Social Media Marketing in today’s typical business scenario.
- Every business will have their idea about the traffic they intend to attract through Social .511
- Marketing through Social Media enables extensive social networking better than the real time ones
- Marketing through Social Media enables business to target its existing customers as well as realign its target towards prospective customers
- The media coverage and attention your business gets during events stands on top of the list when marketing is done through Social Media
- The brand loyalty built by Social Media Marketing is not only immense but also has long reaching effects
- The increase in revenue experienced by businesses is absolutely high on a comparative scale
Below is the Statistics of Number of Internet users Worldwide
Current Social Media growth statistics
The statistics given below shows the inevitability of Social Media in our life and its omnipresence in the world around us.
Social Media Users in India
It is estimated , the number of social media users in India will be 447.9 Billion in 2023 . That is how the social media users are increasing worldwide .
Social Media Users in Worldwide
The world has witnessed immense development in the Social Media are in making it a small ball in the hands of people who dwell in Planet Earth.
Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)
Facebook has been topping the list of Social Media platforms probably owing to the human touch it offers through the various interactions.
The second, third and fourth places are taken by YouTube, WhatsApp and Facebook Messenger respectively.
WeChat, QQ, Instagram, Qzone, Tumblr and Sina Weibo join the list after this, having Twitter in the 11th place.
How about reaching one in five within nine years?
Facebook opens up for everyone to sign up on Sept 26, 2006 .
Crossed 2 billion monthly active users as of quarter two of 2017.
One out of every four humans on this planet has a Facebook account.
Leading countries with the highest number of Facebook users worldwide
The other Social Media platforms that make their presence in the list are Skype, Viber, Snapchat, Pinterest, Linkedin and Telegram.
Facebook, WhatsApp and WeChat are on the top of the list when it comes to fast growing Social Media Platforms.
Those Social Media platforms which were responsive to the users and offering promotions were pulled to the top of the list.
Social Media Platforms that offered educational content and value addition through visuals have also gained popularity among users.
With such widespread use, social media presents an incredible marketing opportunity.
If you’re not using social media marketing already, you’ll either have to learn it now or lose in the long run.
Facebook reflected most of the expectations of the uses over and above being a highly engaging platform among all the other similar ones.
Let’s look at some key social media terms.
Content : Content is whatever you are posting.
It can be , a photo on Instagram, Facebook status update a tweet on twitter , something to pin on a board on Pinterest, and so on.
Content comes in many different forms and that you need to custom-tailor it to each platform.The more important than content, though, is context.
Context: If content is king , then context is god , said by Gary Vaynerchuk . You can have a great Idea.
But if you place it somewhere inside a 2000-word blog post,very few people will see it.
On Facebook, however, that same idea as share might crush it.
Hashtags : Now , there are very common people use to add meta information on almost all social media channels like Twitter, Facebook, Instagram.
To let you describe the topic of your content or mark it as part of current trends , all use hashtags in social media .
They make your content easy for users to discover and therefore more likely that they’ll share it
Shares: Shares are all that matters on social media.It is the currency of the social media world
A great tool to measure shares and the overall impact of content is BuzzSumo
The more shares, the more people love your content.
The best form of engagement that people can have with it.
Let us Have a look on Social Media AD Revenue :
The social media world changes faster than any other online space.
Organic reach is down
Once upon a time, a social media user could post content and easily grow their social media following.
In a few months , they have received loads of friend requests, comments, shares, and “likes
But now ,social media platforms are making it increasingly difficult to build an organic following
Social is becoming more ‘pay to play’
The more that social media algorithms prioritize advertisements, the more that businesses are willing to pay.
Global Advertising spending from 2010 to 2019 from statista
Choose right social media platform for your business to invest money into, that won’t be too big of a problem.
Here are some social media marketing channels:
Benefits of Social Media Marketing
- Increased Brand Awareness
- More Inbound Traffic
- Improved Search Engine Rankings
- Higher Conversion Rates
- Better Customer Satisfaction
- Improved Brand Loyalty
- More Brand Authority
- Gain Marketplace Insights
- Less Investment
Figure out where your audience is and get active on that platform.
As a Social Media Marketing Company in Coimbatore, Singapore, Dubai and Netherlands we would love to build a brand online and promote it to worldwide.
We have closely worked with the big brands like Pepsi, MCD and much more.
Which platform will you focus your social media strategy on?
And, which site will go big next?
Let me know your guesses and answers in the comments.